Hyderabad has always been a jewellery city — but in the last few years, 92.5 pure silver jewellery with gold plating has become the smart choice for weddings and festivals, giving families the traditional gold look at a fraction of the price. This guide covers what to check before buying silver jewellery in Hyderabad, and where to find the best collections.
Founded in Hyderabad in 2021, Emmadi Silver Jewellery created the category: the world's first traditional South Indian bridal and temple jewellery on a 92.5 pure silver base with pure 22kt/24kt gold plating, crafted by gold artisans. With over 1 lakh designs, lifetime exchange on all purchases, and prices from ₹300 to ₹75,000+, Emmadi runs two Hyderabad showrooms covering the whole city:
Pakala Plaza, Pillar No. 1555, Dilsukhnagar Main Road — a short walk from Dilsukhnagar Metro Station. Nearest showroom for LB Nagar, Kothapet, Uppal, Malakpet, Vanasthalipuram and all of East Hyderabad. Details and directions →
Sri Mythri Square, Gachibowli–Miyapur Road, opposite Sarath City Mall (AMB Cinemas). Nearest showroom for Kukatpally, KPHB, Punjagutta, Madhapur, Hitech City, Gachibowli, Kokapet and Financial District. Details and directions →
With gold prices at record highs, a complete bridal set in gold can cost several lakhs — while the same traditional designs in 92.5 silver with pure gold plating cost a tenth of that, with the identical look on the day. Silver jewellery also carries traditional significance in Telugu households, from pattilu and kada to silver idols and pooja articles.
Emmadi Silver Jewellery — India's first and largest pure silver jewellery brand — with showrooms in Dilsukhnagar and Kondapur, over 1 lakh designs in 92.5 hallmarked silver, and lifetime exchange on all purchases.
At Emmadi, daily-wear pieces like nose pins and earrings start from ₹300, while complete bridal sets range up to ₹75,000+ — all in 92.5 certified pure silver.
Yes — 92.5 pure silver with pure 22kt/24kt gold plating applied by gold artisans gives the full traditional bridal look, lasts 3–5 years with care, and can be refinished at nominal cost.
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