About us
About Emmadi Silver Jewellery
India's first and largest pure silver jewellery brand. Founded in Hyderabad in June 2021, Emmadi created an entirely new category in Indian jewellery — the world's first traditional South Indian bridal and temple designs crafted on a 92.5 pure silver base and plated in pure 22kt and 24kt gold by artisans trained in gold workmanship.
2021Founded in Hyderabad
18Stores, One Name
1 Lakh+Designs
4States & USA
The Category We Created
When Emmadi began, this category simply did not exist. There was no ready supply of traditional Telugu jewellery in pure silver — no manufacturers, no artisan network, no stock. Emmadi built the supply chain from the ground up: sourcing the metal, working directly with artisans trained in gold workmanship, and developing authentic Telugu traditional designs — bridal sets, temple jewellery, Victorian and Kundan collections — on a 92.5 silver base with pure golden finish.
Today, more than a thousand kilograms of such stock is readily available in Hyderabad alone, dozens of manufacturers have entered the segment, and hundreds of stores across India now sell the category Emmadi created. As the original, Emmadi remains the largest — with the widest collection, the deepest artisan network, and the trust of lakhs of customers.
Why Families Choose Emmadi
- 92.5 pure silver — certified and guaranteed, never imitation or white metal
- a rich golden finish — applied by traditional gold artisans, lasting 3–5 years, with refinishing service available at nominal charge
- Over 1 lakh designs — complete bridal sets, temple jewellery, Victorian, Kundan and CZ collections, daily wear to grand occasion pieces, from ₹300 to ₹75,000+
- Lifetime exchange on all purchases — no minimum purchase limit, honoured at every Emmadi store
- The gold look at a fraction of the cost — complete traditional bridal sets at a tenth of the price of gold
Our Mission
To craft a wide range of high-quality, timeless silver jewellery that celebrates the beauty and elegance of the precious metal — pieces that are both stylish and durable, made with the finest quality silver and expert craftsmanship, for every style, taste, and occasion. Every piece should reflect the wearer's unique style, backed by exceptional customer service so every customer finds the perfect piece.
Our Vision
To be the premier destination for high-quality, timeless silver jewellery — a leading brand known for exceptional craftsmanship, quality materials, and commitment to customer satisfaction. A future where Emmadi Silver Jewellery is synonymous with quality, elegance, and style — a brand customers trust and cherish for generations, in India and around the world.
Our Leadership
The family behind the brand
Emmadi Ramesh
Founder & Chairman
Founder of Emmadi Silver Jewellery and Chairman of the Emmadi Group of Companies — a business house active in Indian industry since 1978, spanning food production, automobiles, distribution, real estate and construction. Drawing on more than four decades of entrepreneurship, he founded Emmadi as a clutter-breaking silver jewellery brand and scaled it into the leading name in the Indian silver jewellery industry — 8 stores in five years, all under one name.
Emmadi Sunitha
Chief Executive Officer
Plays a pivotal role in shaping the vision and growth of Emmadi Silver Jewellery. Under her leadership, the brand has expanded across four states and the USA while keeping its founding promise at every counter: certified purity, honest pricing, and jewellery every family can trust for their most important occasions.
Emmadi Rajesh
Director
Architect of the category's supply chain. A Computer Science engineer and entrepreneur since 2011 — building businesses across fashion retail, national brand distribution and early e-commerce, including an Amazon fulfilment warehouse in Hyderabad. He built the sourcing and artisan network that made traditional jewellery in pure silver possible, and leads the company's technology, digital and growth initiatives across all 8 stores.
Emmadi Mounika
Director
Oversees operations and the customer experience across the brand's showrooms — from store standards and staff training to the service policies that define the Emmadi promise, including the lifetime exchange honoured at every branch and the care standards customers experience at every counter.
The Emmadi Group Legacy
The EMMADI group has been a prominent player in the Indian business scene since the late 1970s — beginning with food production in 1978, entering the automobile industry in 1982, heavy vehicles by 1985, and building leading distribution, real estate and construction businesses by 2011. Emmadi Silver Jewellery carries this legacy of entrepreneurship into a new generation — and a new industry it created itself.
Visit Us
Experience the collection at any Emmadi showroom across Hyderabad, Bangalore, Nellore, Bhimavaram and Madanapalle — find your nearest store — or shop online with delivery across India. For a virtual visit, book a video call appointment on WhatsApp.
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